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MAMMOTH MOUNTAIN AND GOPRO ANNOUNCE NEW PARTNERSHIP

By Kailee Bradstreet
Wed, Nov 12 2014 8:51 am
(courtesy of Transworld Business)

Mammoth Mountain and GoPro Announce New Partnership

Press Release – Mammoth Lakes, Calif. – Mammoth Mountain announced today that it has joined forces with GoPro, making it the Official Camera of Mammoth Mountain Ski Area. The partnership, which begins immediately, aligns two of action sports’ most successful brands.

GoPro cameras, including the new HERO4, are a crucial tool in Mammoth Mountain Ski Area’s video production work, event coverage and athlete marketing. GoPros are used to capture everything from the powder runs of Mammoth pros, to the very first runs of Mammoth Ski Schoolers.

Mammoth’s Chief Marketing Officer Erik Forsell, credited the resort’s commitment to producing innovative video content with helping to create the largest social media audience of any mountain.

“We absolutely jumped at the chance to partner with GoPro,” said Forsell. “On any given day, winter or summer, you can take a spin around the mountain and find Mammoth team athletes, consumers and our video production team using GoPro’s amazing technology to connect with our community. GoPro is a great fit for us, it’s all about encouraging people to get outside, enjoy the outdoors and share the experience with friends and family – the exact same thing we aim for here at Mammoth.”

“Mammoth Mountain is a special place. It attracts people from all over, particularly from Southern California, an area rich with passionate GoPro users. Many of us grew up skiing and snowboarding on this mountain, as well as camping, fishing and riding dirt bikes in and around this gorgeous area. This official partnership now strengthens our already strong bond with Mammoth, and we look forward to the incredible content that everyone will capture on the mountain and share with the world,” said Paul Crandell, VP of Marketing for GoPro.

Mammoth Mountain opens for the winter season on Thursday, November 13. Follow @MammothMountain and @GoPro on Facebook and Instagram to keep up with all the opening weekend festivities.

Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. With a longstanding commitment to athlete progression and innovative freestyle and nordic terrain, Mammoth is proud to be an official USSA training ground. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com or call 800.MAMMOTH.

About GoPro, Inc. (NASDAQ:GPRO)

GoPro, Inc. is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to capture compelling, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world’s most active and passionate people. The volume and quality of their shared GoPro content, coupled with their enthusiasm for our brand, are virally driving awareness and demand for our products.

What began as an idea to help athletes document themselves engaged in their sport has become a widely adopted solution for people to document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions, and the world, in turn, is enabling GoPro to become one of the most exciting and aspirational companies of our time.gg

For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, Pinterest and LinkedIn.

GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries. All other marks are the property of their respective owners.